https://www.averycontent.com/blog daily 0.75 2023-11-10 https://www.averycontent.com/blog/from-freelancer-to-founder-and-a-five-year-plan monthly 0.5 2023-08-28 https://www.averycontent.com/blog/mckinsey-style-content monthly 0.5 2023-10-02 https://www.averycontent.com/blog/qrh3cmxh5ov52l718kahko2e6ync8c-wbwdk monthly 0.5 2023-11-10 https://www.averycontent.com/about daily 0.75 2023-07-10 https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/562856ec-3ccc-46af-9a64-999e8a3b0f39/DSC07549.jpg About I’ve lived and worked in Singapore and Shanghai but these days you’ll find me in Bristol, UK, where I work with corporate clients all over the world. https://www.averycontent.com/services daily 0.75 2023-12-21 https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/447f125d-c7db-467b-95cf-7ee92b4a5056/DSC07304.jpg https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/11a0c790-594c-4757-94df-3484db0ffcd6/DSC07351.jpg Services - Content Strategy. I’ve devised and delivered major multichannel campaigns for some of the world’s most recognisable firms. As a trained journalist I can find great stories and cut through the corporate jargon. I offer editorial support , strategic guidance or both. Find out more https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/c59fd676-3212-4dfa-8bbe-4fcfea62593f/DSC07073.jpg Services - Editing. I edit lengthy, complex material into crisp, coherent content that stands out in print and online. Beyond basic copy edits, I can transform reports, research papers, presentations, articles or blogs at a structural level, improving everything from the overall flow to the underlying message. I often work with designers to guide on the visuals for print and digital content and I can optimise written content for SEO. https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/9442aca0-2586-494b-b687-bab64b709418/DSC07208.jpg Services - Writing. Features, news, blogs and bylines Reports and white papers Web copy Brochures, case studies and capability statements Presentations Video scripts and talking points https://www.averycontent.com/home daily 1.0 2023-07-12 https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/ac90fd18-9957-4538-bcaf-dd9f6084aa58/alix-partners.png https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/1614941123965-WXHX38UO000EXJCVNQBC/Avery-Content-JLL-Client.png https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/1614941248758-JO0EKW9FFQOAXEOALTW1/Avery-Content-McKinsey-and-Company-Client.png https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/1614941260640-9TKNM00YAG7VFAQP83ZC/Avery-Content-Vistra-Client.png https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/c2dfe919-8506-42b9-8a07-a59fb7a142c5/DSC07085.jpg Home - Bringing B2B content to life. My name is Lois. I work with financial and professional services firms to create memorable, shareable copy and content — and develop strategies that connect with their audience. https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/1614857819540-T2I5J5CBICV995RBO4YC/Avery-Content-square-yellow-new.png Home - Writing Create attention-grabbing company content, from web copy to white papers. https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/1614857841048-DWWR4EZGSGOR7FXZLG26/Avery-Content-square-yellow-new.png Home - Strategy Devise clever content plans and multichannel campaigns that get your content noticed. https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/1614857830068-EKAFONIKQLM8VLUKT75U/Avery-Content-square-yellow-new.png Home - Editing Improve existing copy and bring your businesses’ stories to life with editorial flair. https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/88c8a2f6-46cd-498b-ac8b-523645613903/DSC07073.jpg Home - Get in touch https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/4151c496-dd66-4631-aa11-c7e0e4fc7e2d/DSC07333.jpg Home - About me https://images.squarespace-cdn.com/content/v1/6025018720ae1831cec3bf7f/9442aca0-2586-494b-b687-bab64b709418/DSC07208.jpg Home - Recent projects https://www.averycontent.com/contact daily 0.75 2023-09-27 https://www.averycontent.com/terms-and-conditions daily 0.75 2021-03-08 https://www.averycontent.com/privacy-policy daily 0.75 2021-03-08 https://www.averycontent.com/cookies daily 0.75 2021-03-08 https://www.averycontent.com/testimonials daily 0.75 2023-07-06 https://www.averycontent.com/content-strategy daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Content Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Content Strategy https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Content Strategy https://www.averycontent.com/examples-work daily 0.75 2024-06-17 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Recent projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Recent projects